The Data Guide: Part 1

The brief:
In this first part of the Data Guide series, we focused on showing agencies the best ways to update their data strategies. Released it just in time for spring, we used the idea of a Spring refresh (our writer wanted to avoid the cliché Spring cleaning) to make it more interesting. This guide was a fun way to get our audience excited about the new series and the change of seasons. We included illustrations based on the natural landscapes and wildlife you can find along the Bay trail.

Lead writer: Lauren Walker
Designers: Calista Lam, Andrew Blake

editorial layout / illustration / data visualization